Xerox does what with who now?

It's been two years since Xerox launched its marketing campaign, "Ready for Real Business," and it's not exactly lighting the world on fire. Frankly, it's a snooze. I've seen the ads multiple times and I still have no idea what you do. And I couldn't be less inspired to find out.

Let's address the heart of the matter: this notion of "Real Business." What does that even mean? In what universe would the average person connect that with Xerox?

Time to heed the immortal words of Regina George.